MUXULAB
BY VIOLETA GLADSTONE
My work in the floral sector began nearly ten years ago, with a perspective rooted in design, creative direction, and botanical installation. My background in graphic design and visual creation has evolved through projects for brands, editorials, events, weddings, and spaces, with a special focus on composition, color, texture, scale, and the relationship between the piece and its setting.
Throughout this journey, I have created large-scale floral projects, bespoke commissions, and proposals developed in both national and international contexts. My work has been published and recognized within and beyond the industry, and teaching has also been a significant part of my path, sharing methodology, technique, and experience with professionals and newcomers to the floral world.
Muxu was born as a way to establish all that experience in Vilafranca del Penedès. A space of my own, with a shop, workshop, and professional team, from which to bring floral design into everyday life and develop projects for individuals, companies, brands, spaces, and local creative teams.
The shop allows us to work with flowers from a local perspective, handling daily orders and direct client relationships. The studio, Muxulab, allows us to tackle more complex projects involving production, planning, setup, and a global vision for every commission.
A project that is local at its core, but broad in experience, resources, and way of working.
SERVICES
SHOP · MUXU
Flowers, plants, and objects for everyday life.
Fresh, dried, and preserved flowers, contemporary bouquets, wreaths, and long-lasting pieces. Also vases, accessories, floral and botanical books, and a selection of artistic pieces from creators who dialogue with nature.
You can come and choose something on the spot or order your bouquet, arrangement, or floral piece.
WORKSHOPS · TRAINING · CONSULTANCY
Floral training for professionals and for those who want to learn from scratch: personalized courses, intensives, open workshops, and creative experiences.
We also design workshops for brands, teams, and events: team-building, internal actions, or bespoke activities based on the objective, time, and group size.
For professionals in the floral sector, we offer consultancy on budgets, calculations, suppliers, negotiation, marketing, and strategy. To organize complexity and make informed decisions.
EVENTS · BRANDS · INSTALLATIONS
Floral design for events, brands, and special projects: launches, activations, presentations, sessions, corporate celebrations, dinners, window displays, or ephemeral setups.
We create everything from individual pieces to large-scale installations, always adapted to the space, the pace of the event, and the visual impact each project requires.
FLORAL PROGRAMS FOR SPACES
Recurring flowers for homes, businesses, and spaces that want to stay vibrant and well-tended.
We design a floral plan adapted to each location: centerpieces, welcome bouquets, reception pieces, tables, counters, or small installations that are renewed weekly, fortnightly, or seasonally.
WEDDINGS
Bespoke floral design for weddings with a contemporary, thoughtful, and personal touch.
We conceptualize, plan, and execute everything from the creative proposal to the setup, working as a team with wedding planners and vendors to ensure everything fits perfectly. Every wedding is different, because every story is too.
COLLABORATIONS · EDITORIAL · CREATIVE DIRECTION
We collaborate with brands and creative teams on special projects: editorials, campaigns, shoots, content, product development, corporate gifts, or brand actions.
We provide floral direction, creative consultancy, and a botanical perspective with professional judgment, always seeking an honest connection between design, nature, and communication.
CLIENTS
Burberry London
Puig – Victorio & Lucchino
Puig – Antonio Banderas
Perfume
Mango
Marlot Baus
Sumoi
Pacha Ibiza
Eurofragance
Rosas Agency
Canada Production
Petra Garmon Production
Vogue Spain
Eina, University of Design and Art
Artidi, School of Design and Image
UPV, University of the Basque Country
Valmont Barcelona Bridal Week
Fruit Attraction Fair – Ifema
Sebastien Luke
Rembo Styling – Marylise
Tara Lauren
PRESS
AD Architectural Digest
Design, Spain
Vogue Spain
Neo2, Spain
Afrostyle Magazine
Sicky Mag
Infringe Mag
Vein Magazine
Slippage Magazine, New York
Clara Magazine, Spain
New York Times – T Magazine
Kalon Mag
Kurier Freizeit, Austria
The Horticulturist, Germany
Knack Weekend, Belgium
La Macula, Spain
